February 3, 2016
Guest post by Yuli Scheidt
CoSchedule was something that came into my life when Janine and I were trying to figure out how to manage a blog with a rather large pool of writers. How would we make sure pitches turned into pieces and that photos were proofed and edited? At the end of the day when you’re working on a blog of that size, where the pool is 30 people deep, there’s still more work to be done even after the piece is published.
There’s the pretty time-sucking task of getting that content up on the places people like to personally see your fine, top shelf content. Could there really be a way to have all those things integrated? More importantly to us, was there a site or app that had a really, really great interface? It had to make sense. Keep it simple, stupid.
To start, we decided to go with using two sites to wrangle all those cats — I mean contributors. The one site we thought was going to keep all our ducklings lined up and on task ended up being murkier than a lot of corners on the internet pond. I’m not even going to name the site here because to this day the sound of it’s poorly chosen name (invest in naming services, people!) sends a shudder through my “bllllllah” reflex, and that’s usually followed by 15 seconds of constant eye rolling. We ditched it soon after in favour of a private FaceBook group.
But what got me through all that and through 3 years of running a semi popular and notable blog (breathes on nails and polishes them on shirt) was a pretty simple site called CoSchedule.
Here are the 3 simple reasons I love this service so much.
Set It & Forget It
Got a busy week? What happens if you leave the country suddenly, and you can’t bring your laptop? What if that laptop gets stolen? Scary stuff, but getting your client’s and your own business’ content online in a consistent manner is key. This is how to make it look like you know what you’re doing without having to do much. Take a chunk of time and schedule everything. Have content way in advance? Schedule it. See a hole in your content? Drag and drop it.
The Magic Word is Plugin
Chances are you have a blog or a website that’s powered by WordPress. (If you don’t, please get in touch.) CoSchedule has this great plugin that’s just as powerful as its site. Anything you can do there you can do with this plugin. It makes an editor’s job a breeze when it comes time to launch content.
So you have all this great content on your site and you just want to share it again and again. The CoSchedule WordPress plugin makes this so easy. There’s a share Old Content button that makes suggestions on what posts might do well with a little boost. Or you can pick your own ICYMI to share with a new, and wider audience.
Bonus: Pinterest! I can’t tell you what a relief it was to find out we could schedule content for Pinterest, and to specific boards. Sure, you can use something like TailWind or Buffer (freemium alert!), but being able to Pin via CoSchedule meant we were doing everything at the same time.
Still not convinced, or TL;DR? Here’s a handy video.